I do not tend read a huge amount of books as I am one of the many that spends a lot of time reading on screen to grab the latest news of just about anything. So it is quite a rarity that I am mentioning a book but I hope this helps exagerate the fact of how good I think this book is and how it helped me get the knowledge I needed in web marketing.
The book is called “The New Rules of Marketing & PR” by David Meerman Scott. (more…)